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basic marketing plan tactics diagram
Operating without a marketing plan can put huge stresses on a business, creating a reactive environment that prematurely depletes budgets, is difficult to document ROI, and often produces results that may be off-message.
promises, promises

Marketers like to use words like compelling and engaging to explain the underlying intent of a marketing piece in order to try to hook prospects in with dazzling features and benefits to give them a reason to want your product or service.

apples to apples

Competitive analysis - Knowing what your competitors have to offer just makes sense. But you'd be surprised just how many companies guess and get it wrong, and it hurts! Maybe it's time to pear up?