basic marketing plan tacticas diagram
Operating without a marketing plan can put huge stresses on a business, creating a reactive environment that prematurely depletes budgets, is difficult to document ROI, and often produces results that may be off-message.

Competitive analysis - Knowing what your competitors have to offer just makes sense. But you'd be surprised just how many companies guess and get it wrong, and it hurts! Maybe it's time to pear up?

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What's NOT working for you? Competitive analysis -  apples-to-apples