CMS website solutions have evolved into robust, feature-rich, versatile and affordable web publishing systems. They are not all the same, in fact, some aren't even playing in the same game.
The search engine results page (SERP) climb above and beyond the fold - it's an never-ending, always-changing reach from a pit of doom! Do it right, and stand the test of time - 45 easy SEO fixes.
Google has it changed it's desktop SERP. So how will that affect Google search users? What about Adwords customers? Now that our old ideas have been shattered, is it time for some new SEO & PPC thinking?
A customer is on your site, you have what they are looking for, but they can't find it Fast enough!
OPPS, they're gone! AHHHH!
Many browsers offer the ability to zoom in and out of a page, and some even allow for the ability to set a text only zoom within the browser preferences. So why consider an on-page font-size adjuster?