When planning a website, many companies have high ambitions, however, a lack of commitment often creates a sporadic fizzle rather than a sustainable flow. An honest assessment of capabilities and budget will keep it real.
If you're hustling with a new business, or you've been too busy to keep on top of your debilitated web presence, then chances are you won't have the resources to make an earnest effort to achieve your ultimate website vision, and the completed site will reflect that.
Empty holes, stagnant news, inactive blogs... all suggest a lack of commitment, resources, and poor organization. Not a good first impression.
The type of website and technology you choose should match the effort and energy you can put into it. Input (content) can be divided into two root variables that I label as CLAIM and SAY. Your ability to address these variables will make all the difference in the type of website you should choose.
Be realistic and honest in your planning, it will save time, money, resources and increase your company's website potential for success. Look for REAL value that you can provide to your customers, and think of whether that value has the potential to sway a customer towards your product or service.
Consider your financial and personnel resources, topics that will interest your audience and reflect on insights from your everyday customer interactions. Remove the things you know you won't be able to handle.
Just because you can't doesn't mean you shouldn't. Most of the items listed above contribute to both SEO and SMO, which will help you rank your site better with search engines. So if you have the potential to address them in the future, make sure you choose an option that will scale to your future capabilities.
When you have something to CLAIM, but nothing to SAY
Even with all the available dynamic technologies available, surprisingly 60% of all websites were still static, non-CMS sites (W3Tech stats - January 12, 2017).
So, if your products and company are stable, and you don't have a lot to say, a well structured static site that takes advantage of current technologies may be a good solution.
With the easy installation of website creation tools, a static website is not necessarily the cheapest option for site development, however, if optimized with SEO friendly content and adaptive technology could provide years of stable worry free performance.
When you have something to CLAIM, and lots to SAY
The most popular blog CMS is Wordpress which has captured market share of 27.3% of all websites created (W3Tech stats - January 12, 2017).
A blog site takes advantage of blogging technology to create a website. With plenty of off-the-shelf themes and plugins, it is relatively easy to implement and manage and is a great option for a non-complex site.
Wordpress is a great application for small relatively simple websites. However, if you are looking to expand and customize the site, it may cost you just as much as it would for a full CMS website.
When you have lots to CLAIM, and lots to SAY
A robust CMS website is perfect for complex site structures. ExpressionEngine is the Ladybird-digital CMS of choice. It's ranked 18th out of over 350 CMS monitored by W3Tech stats (January 12, 2017).
ExpressionEngine is a true CMS with endless creative, custom and application possibilities, including the integration of Wordpress in order to take advantage of its abundance of plugins.
Want more www web site stats? - W3Tech Stats