Operating without a marketing plan can put huge stresses on a business, creating a reactive environment that prematurely depletes budgets, is difficult to document ROI, and often produces results that may be off-message.
It's not uncommon for a small business to operate without a formal marketing plan - re-actively capitalizing on marketing opportunities as they present themselves; utilizing comprehensive free design services that may produce inconsistent messaging; bouncing from one tactic to another never understanding what's working. When firing all cannons, blindly in all directions, it's only a matter of time before that elusive direct-hit brings in customers, right? Most companies just can't afford to waste that kind of time or ammunition.
From building awareness to producing satisfied customers, a well-contrived marketing plan will support the objectives laid out in your business plan. It will help you focus on marketing tactics that have maximum potential to help achieve the business goals, plus it ensures that all activities work together within a predetermined budget to support the big marketing picture.
Tired of anxieties related to marketing disorganization? Want to ensure you are building a solid foundation for your brand? A marketing plan just makes sense!