Category Post

Integrated marketing program
What is branding? We can explain the steps that go into a branding program, but it doesn't really express the scope of the tasks involved - Here's a visual example of what a typical implementation looks like.

Branding can be done at any stage of a company's development. However, here's a visual example of a branding program from identity development and up. Click on the image for a closer look.

    Analysis, strategy, planning

  1. Competitive analysis
  2. Message developing & marketing plan
  3. Identity

  4. Logo development & design
  5. Stationary, envelopes & business cards
  6. Showroom signage
  7. Vehicle signage
  8. Lawn signs
  9. Collateral

  10. Sales notes
  11. Support illustration
  12. Call to action QR codes
  13. Educational booklet
  14. On-line

  15. Adaptive, content managed web site
  16. Natural on-page/off-page SEO
  17. Blog
  18. Social media
  19. Infographic
  20. Google & Bing places and business apps
  21. Google Adword program
  22. Landing pages (not shown)
  23. Google Analytics
  24. Video (not shown)
  25. Advertising

  26. Billboard advertising
  27. Bench advertising
  28. Local publication & newspaper advertising
  29. Direct Mail - ValPak advertising
  30. Direct Mail - door hangers
  31. Customer loyalty & referrals

  32. Customer thanks/review request
  33. Review web Sites, Google+ HomeStars, Yelp
  34. Referral program (not shown)


Your Comments?

Commenting is not available in this channel entry.