Glossary term - "Branding" used at Ladybird-digital

Branding - The process of creating or imprinting a brand name, symbol, design or position into the minds of all those who are touched by the brand. Whenever a brand reaches an individual or audience, the experience is considered a brand experience. The activity that causes the experience is known as a brand touch point. Branding focuses on these points in an attempt to create a positive, memorable brand experience.

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