Brand grouping sample - Executive Insight
At the concept stage, similar companies were researched and a creative direction was chosen that suggested that a friendly warm colour pallet, combined with strong graphic elements that played with the imagery of the focused eye and the individual would complement the clients intended position and create a distinct identity in comparison to the competition.
Several concepts were presented to the client, and two candidates were selected for refinement. Presentation of final concepts lead to an obvious choice. The (1) logo development paved the way for the tone and design of the (2) web site, (3) envelopes, (4) stationary, (5) business cards, (6) a PowerPoint template and (7) support graphics.