Digital solutions

The Internet has turned the world into a much smaller place where consumers can effortlessly crawl the web to the far reaches of the planet to find desired products or services and quickly order them to their front doors.

But, it has also created a very crowded marketplace dominated by companies with excessive marketing budgets making it increasingly challenging for smaller businesses to stand out in front of their digital audience.

We help businesses
climb above the fold!

getting your web site above the fold

To get beyond the stratosphere of prevailing competitive noise, it’s essential that you make your business visible to your local or international customers. And that’s where Ladybird-digital comes in; we concentrate our efforts on building a dominating presence that will make your customers find you, click on you, and buy from you.

No matter what digital component you need to implement, we’re always focused on the things that mean the most to your customers and that will place your businiess in front of them.

  • Creation of relevant consumer valued authoritative content
  • Opportunities to connect with customers
  • Development of device adaptive web sites
  • Promotion of a positive reputation
  • Measurement & results

Website design

Expandable solutions for today and tomorrow.

In recent history, there have been some significant changes to how developers think, plan and develop websites. It’s gone far beyond a simple on-line presence. It’s an evolutionary collaborative digital process that takes several factors into consideration to create a balanced strategy designed to meet the need of the individual user and at the same time contribute to a better search engine ranking.

  • Adaptive design
  • Intuitive easy-to-use customized content management
  • A process that automatically Search engine optimizes pages
  • Social media optimization (SMO)
  • Relevant targeted user-focused content
  • Pay-per-click optimized landing pages
  • Upgradable, adaptive, flexible coding

We create high-quality custom branded responsive websites that meet and exceed many of today’s requirements. Not only that, but we’re committed to being here to support your site needs in the future.

ExpressionEngine content management solutions

expressionengine logo - web site development

ExpressionEngine is a stable, secure, highly rated and exceptionally powerful content management platform. It allows for total creative and development control, meaning there are no preformatted template or administrative restrictions to inhibit the design or the functionality.

Learn more: Visit the Ellis Labs web site for more about ExpressionEngine

Content management is all about giving the power and control to the user, no matter what level of experience they have. We make it easy, our customized administrative interface is form based and includes everything that you need to manage each unique web page. SEO, content, images, styles, formatting all at your fingertips, just create, edit or manage your content and submit it. Each install comes with a short training session, and a cheat sheet just in case you need a little memory nudge.

ExpressionEngine comes with an outstanding set of tools and a thriving third-party add-on community that makes the sky the limit. If you need to do great things online, this is an excellent solution.

Stability & security:

  • Commercial open source application
  • Simple update process
  • ExpressionEngine community support
  • Localized security researchers, committed to a continuous improvement process

Easy to use:

  • Intuitive custom administrative control panel
  • Fill in the blank process
  • Centralized create and edit process
  • Centralized/organized global variables
  • Easily add press/new releases, job postings, blog stories & new content
  • Easily add SEO, PPC, optimized custom landing pages
  • Easy to add and resize images
  • Categories such as “services” "about us” make it easy to add new pages
  • Unrestricted administrative set-up allows for continuous GUI improvement if you discover an easier way

User Experience (Ladybird sauce)

  • Optimized on-board search engine & optimized results page
  • Custom device adaptive format
  • up-to-date W3C standards for HTML, CSS

Customization:

  • Virtually no limits to customization
  • Custom page differentiation (not stuck trying to conform to a specific template)
  • Integration video, applications or whatever you desire
  • Custom image, document, product or project galleries

Blogging:

  • Complete custom blog development
  • Easily add blog entries
  • Comments dialogue on any page, or no pages

On-Page SEO:

  • Easy to follow automated SEO fields for every page
  • Integrate tag for whatever you need including accessibility requirements
  • Add more capabilities as required

Anti-spam:

  • Blacklist
  • Captcha
  • Country limiting
  • Filters that learn

Is ExpressionEngine right for you? Contact us for a free consultation

Learn more: The content management dilemma

Content development

Content will always be king!

Without question, content development and management have always been the essential ingrediant in long-term on-line success. But content on its own, especially if it's weak and inconsequential will only hurt position ranking on the Search Engine Results Page (SERP).

If you want to succeed in the digital playground, you need to strive to be the best and take ownership of your market space by providing exceptional content that will quash the competition. Be prepared - success does not come overnight, it's a slow process, however with perseverance, your business will reap the rewards.

Your content needs to be:

  • Authoritive
  • Original & unique
  • Relevant
  • Compelling
  • Intersting
  • Leading
  • Informative
  • Easy-to-follow
Get ROI in return for quality

No matter what digital component you make public, Google, the biggest PPC, SEO, SMO, and SERP concern in Canada and the US will reward your business for producing quality content by improving your company's ranking on the SERP.

Exert yourself & win customers

Producing outstanding content requires more than just writing, it requires a strategy, research, and planning to ensure the topics are appropriate, abundant, relevant and useful to the customer, and that the content is superior to the competition.

Become the best! Exceptional content keeps customers engaged and interested. If they perceive your company as being an authoritative resource, then they'll buy from you, bookmark you and return to your website again and again.

Opportunities are awaiting for you

There are so many opportunities just waiting for you to take advantage of - if you want to reach out to more customers, we can help:

  • Planning & strategy
  • Blog writing
  • SMO writing
  • PR & news writing
  • Landing page development
  • Infographics
  • Website graphics
  • Website content
  • Video production

For a free consultation contact Ladybird-digital today, with plenty of budget options available, we'll help you build awareness, engage your audience and raise your lead potential.

Infographics

Bring your unique products and processes to life

In the increasingly visual world of marketing, it’s crucial a complex product's winning features and benefits get deciphered quickly. Delivered in an attention-grabbing, straightforward, efficient and shareable way - an infographic will enlighten your customers, and you will win their support.

We create unique, eye-popping visuals that help you tell your story. Individually or in series, distinctively branded infographics are perfect for blogs and social media.

If you have a great story to tell, and your customers just aren't getting it, give us a call for a free consultation. We'll help you show your customers why you are the clear choice for their business.

Pay-per-click

PPC, an alternative to SEO

With recent and more expected format changes to come to the Google Search Engine Results Page (SERP), pay-per-click advertising may be a viable solution for any SEO shortcoming, especially if you have a new business and your website is completely invisible to your customers.

Whether local or international, PPC can place you on the first SERP within minutes, but there are strategies to reduce costs and even compete with big-budget competitors fighting for the same space.

We don't build PPC programs with automated tools that do not understand your customers or your markets. We use a proven manual process that weeds out waste and builds upon keyword phrases that actually connect you to your customers.

Savings in PPC efficiencies

A successful program depends on a significant number of variables including:

  • Understanding the competitors and their budgets
  • Quality and relevance of your landing pages and ads as they pertain to your selected keywords and phrases.
  • Your advertisments ability to attract customer clicks
  • Your budget
  • The ability to interpret initial setup results
  • Resources available to management and adapt required changes
  • Managing the negative keyword list
  • Ensure that the target regions or local areas are covered
  • Determining the most opportune times for your ads to run
Throwing the switch on your PPC program

We can help you with cost-justification, initial account setup, PPC-optimized landing pages, and we can even get you up-to-speed on manually managing your PPC programs.

The first 30 days of PPC operation are paramount to understanding what works, what doesn't and what should be done to prune expenses, improve advertising effectiveness and optimize quality scores.

Is PPC right for your company? Call us for a free consultation.

Social media optimization (SMO)

Social media as a marketing opportunity

Over the last decade, Social Media has become a serious marketing channel that opportunity with the potential to help:

  • Encourage client/company interaction
  • Build customer trust and confidence (through establishing expertise)
  • Increase company awareness
  • Increase website popularity
  • Help improve the ranking of your website

Social media optimization (SMO)

Social media optimization is about maximizing the social media channel opportunities, ensuring brand message consistency, developing useful, compelling content and sustaining it over time. It is also about the interaction between a socially interested customer and the business.

How we help you

Don't have the resources or time to implement an effective social media marketing strategy? Are your social media channels in place but failing to get any traction? Many companies just don't have the resources to plan, implement and sustain a social media marketing program. That's where we can help - we can:

  • Help you identify appropriate channels
  • Apply exciting, eye-catching introductions
  • Plan and prepare
  • Create and sustain interesting customer-valued content

Search engine optimization (SEO)

Back-engineering SEO does not save money

Unfortunately many companies ignore SEO when they initially contract for the creation of a new website, it's an added expense that can always be dealt with later. However, many companies just don't return to the issue, resulting in a poor ranking on the search engine result page (SERP).

If you need a new web site

The best time to address SEO is in the initial development phase of your site; it will save time, money and create a site structure that is positioned to come out on top. We include SEO as an option in all our website development quotes, and we provide an itemized list explaining what we'll do.

On-page SEO

On-page search engine optimization requires the fine-tuning of several components of every page on your website. Most search engines openly list a majority of these elements, but because there is always a search engine secret algorithm, there's plenty of speculation for other components. In general, there are over 200 variables that are considered by their algorithms, but long term success comes with a limited list of core non-speculative requirements.

  • Follow white-hat search engine site criteria
  • Provide relevant page titles
  • Provide relevant page descriptions
  • Alt tag all your images
  • Use an adaptive web page format
  • Provide honest, relevant, user-add content
  • Don't ever cheat

Learn more: 45 easy SEO fixes.

Off-page SEO

Off-page SEO is a bit of a gray area with much speculation as to what work, and what could potentially hurt a website's ranking at a future date. There are a variety of strategies and tactics used for off-page SEO, but understanding what will work depends on the uniqueness of every company and the nature of their business. Social media is now considered a big factor in off-page SEO.

We practice only honest; search engine approved white-hat strategies that won't come back to hurt our clients.

Think Digital - Entries from our blog

No matter what your success criteria, you must promote, nurture, and feed your website in order to get your on-line presence to the top. Thinking about how you can climb above the fold? Contact Ladybird-digital for a free, no-obligation consult.

A website is but a small fraction of a company's potential digital footprint. If you need to be above the fold, you need to expand your digital strategy.