If you can't say it, illustrate it!

illustration - if it's hard to say it, illustrate it

Strong visuals can reinforce your business and marketing goals as well as support your sales and training objectives. Made-for-you, custom images can express exactly what you are thinking - they are great motivators that set a tone, create a mood, match your brand, clarify your details, tell a story and they create interest while visually stimulating your customers.


Add more senses to your infographic

Add senses to your infographic - Video infographic

A static infographic is a great way to visually explain a subject, but what if it could be taken to an even more sensuous level - eliminating the need to scroll, to zoom or to click? What if you could add motion, animation, music and sound effects to stimulate the senses? You can, it's called a "video infographic".


Get even more out of your infographic!

repurposing infographic content

Over the last decade visual content on-and-off the internet has increased at a phenomenal rate - it's everywhere! If you're like many business owners competing for customers over the internet, then you know the more places you are seen, the better your chances of increasing your revenue stream.


Wordpress - Pros & Cons

WordPress has become the most popular website content solution, in fact, it represents more than half of all the websites out there. It's very simple to install and is offered as a easy free install by many website hosting companies - all the website owner has to do is (1) pick a template (in most cases for a cost) (2) come up with the content (3) publish it and it's done. WordPress is a excellent solution for many small businesses with basic requirements, it’s relatively easy to use, and you don’t have to be a fluent website coder to get it up and running.


Rank better - Introduction to basic SEO

SEO - Climbing over the fold

The organic climb to get on the first page of the Search Engine Results Page (SERP) is a never-ending, forever-changing mission to rise from the pit of doom! You need to push your web pages as close as possible to the top of the SERP or risk becoming invisible.


Infographics - Thousands of years in evolution

infographics

Whether there's a unique process that makes your products special, or a complex procedure that’s difficult to explain. Infographics ease the need to put it into words and makes it simple for the customer to understand. Not only that but, an infographic can open up a whole new world of content exposure that helps you rank your website better online.


How's your brand holding up?

brand strength - is measured by both external and internal variables

Evolving companies are under constant pressures as they adapt to shrinking budgets, restructuring, new markets, or developing new products. With these changes, it's easy for a company to lose sight of its original vision often resulting in failing quality standards, customer dissatisfaction and brand confusion.


What's your competitive position?

Do you know your best marketing position!

To brand and market your company, product, or service successfully, you need to identify, claim, and defend a unique competitive position in your market(s) - a position that will attract and retain new customers, employees & stakeholders and that is in alignment with the quality of the products you sell or the standard of the services you provide.


Brand audit - Keeping your brand focused and strong

diagram of branding strategy and touch points

As a brand strategy is pushed out by a company, it often adapts to business, competitive and manufacturing pressures that can potentially change or corrupt the desired perception of the brand. A brand audit takes inventory of the state of the brand from mostly external sources in order to identify and fix issues that may be diminishing its strength.


Marketing plan - What's the alternative?

integrated marketing diagram, the foundation of a marketing plan

Operating without a marketing plan can put huge pressure's on a business. Resulting in a stressful reactive environment that prematurely depletes budgets, makes it difficult to determine ROI and often produces off-brand messaging.