Ladybird-digital Glossary

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Competitive Online Presence Marketing Analysis (COPMA) - Competitive Online Presence Marketing Analysis is a process Ladybird-digital goes through to assess a client's competitive online presence. We look at and rank their strengths, weaknesses and missed opportunities which allows us to come up with a plan to beat the competition with better, more relevant and useful content. Faster load time and better page ranking.

Content Marketing - Content marketing is a strategic marketing approach focused distributing relevant, valuable, authentic and authoritative content to attract and retain a specific target audience. The ultimate goal is to build brand awarness and drive profitable customer action.

Creative Marketing Agency - A creative marketing agency is a company that offers a combination of strategy, design and advertising services to clients. It is lead by one or more experienced creative professionals.

Cultural Identity - A company or organization's vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits.

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Identity standard - An identity standard is a formal guide or document that lays out the rules for a logo, brand components and messaging for the use in internal and external communications. The identity standards are used by internal company personnel and authorized vendors/partners to ensure the visual and cultural identities are portrayed consistently in accordance with the brand standard. The level of rule strictness depends on the size and culture of a company.

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Marketing Position - A marketing position is an implied or stated message that conveys a clear, unique, and advantageous competitive position in a particular targeted market. When explicitly defined by a company, it is an effort to influence consumer perception of a product or service relative to the competition. To be convincing and fruitful the marketing position must be in alignment with the value the product or service provides.

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