Ladybird-digital Glossary

Visual Identity - Is the graphic representation of a business, product or service. Through its own graphic style, a company’s visual identity expresses its values, activities and ambitions, and is conveyed through symbols, colours, styles, and messaging. The main component of a visual identity is the company logo.


Web Content Creation (WCC) - Good high-quality content is an essential ingredient for long-term online success. Search engines love it, users crave it, and if done right it will help move your website to a better ranking position on the Search Engine Results Page (SERP). But it must enhance the user experience and there must be a strategy and plan behind it.

Good WCC is:

  • Interesting & compelling
  • Appeals to a range of customer mindsets
  • Relevant & informative
  • Original
  • Authoritive
  • Easy to comprehend

If you want to reach out to more customers content development and management opportunities are numerous

  • Blog writing
  • PPC advertisments
  • SEO writing
  • PR & news writing
  • Infographics
  • Website graphics
  • Video production

Producing outstanding content requires more than just writing, it requires a strategy, planning and research to ensure the information is authoritative, relevant, sought-after, useful and convincing to potential customers.