Ladybird-digital Glossary

Unique Value Proposition (UVP) - A marketing statement that tells the customer what makes a brand, product or service better than the competition. It is used in marketing collateral and the sales pitch. It uses phrases such as "lowest cost", "highest quality", " smartest solution" to help position and sell what a company has to offer.

V

Visual Branding - Is the visual articulation of the brand. It's how it looks both in public and internal operations environments. Characteristics of strong visual branding include consistent integrated use of the company logo, design and secondary brand elements, thematic imagery and consistent voice (messaging).

Visual Identity - Is the graphic representation of a business, product or service. Through its own graphic style, a company’s visual identity expresses its values, activities and ambitions, and is conveyed through symbols, colours, styles, and messaging. The main component of a visual identity is the company logo.

W

Web Content Creation (WCC) - Good high-quality content is an essential ingredient for long-term online success. Search engines love it, users crave it, and if done right it will help move your website to a better ranking position on the Search Engine Results Page (SERP). But it must enhance the user experience and there must be a strategy and plan behind it.

Good WCC is:

  • Interesting & compelling
  • Appeals to a range of customer mindsets
  • Relevant & informative
  • Original
  • Authoritive
  • Easy to comprehend

If you want to reach out to more customers content development and management opportunities are numerous

  • Blog writing
  • PPC advertisments
  • SEO writing
  • PR & news writing
  • Infographics
  • Website graphics
  • Video production

Producing outstanding content requires more than just writing, it requires a strategy, planning and research to ensure the information is authoritative, relevant, sought-after, useful and convincing to potential customers.