Our free brand evaluation is a complimentary service that we offer to new and prospective clients, it's our way of objectively learning about your business before you tell what you think you are all about.
Our manual process and analysis takes about 8-12 hours to create, a $750.00 value. It involves the use of publically available materials found online, or at a physical location. It's not a mechanical online computer analysis, it is a completely human analysis, involving human senses, emotional responsiveness as well as position in your market space.
Our goal is to get a better understanding of who you are, what your business is all about, how you look in your competitive space from a customers perspective. And to get some insight on factors that might be hindering your efforts to build your brand.
We look at your overall branding efforts to determine how your brand is being perceived. Are you branding consistently? Is the messaging clear? Does the positioning work? How do you stand up against your competition?
We rank your website against your competitors - Based on 10 aesthetics, branding strength, performance and content variables.
We look at various review sources as well as social media to determine whether you have a reputation or not, and how your reputation status is affecting your brand.
A comparison of your top 3 competitors - Several factors are looked at including brand, position and effectiveness to engage, inform and persuade the customer. We basically take all the information we collect during our research and investigation and give you an overall rank in comparison to your competition.
We'll tell you where we see your company in terms of strengths and weaknesses, and well suggest some strategies to overcome any issues.