Ottawa | Infographic Design

Infographics transform complex concepts and processes into simple visuals that are much easier to understand than text on its own.

infographic design example - cave drawings

Visualize your process

One of the most difficult marketing challenges that companies face in today’s digital world, is the ability to tell their story quickly so that customers understand their products, services and value.

Infographics can provide in-depth step-by-step visual details that can be explored at the users own pace. Professional illustration and typesetting create a perfect tone to match a brand's personality and style. What makes infographics even more special, is the fact that people love to look at them.

Explain your business's products, services or processes visually and let your customers see and understand your best in class value.

The power behind an infographic comes from our DNA

Processing power

  • Evolution has turned our brains into visual processers
  • 50% of our brain is involved in visual processing
  • Brain cells appear to fire up to 2 billion times/sec. to process visual information

Light speed

  • Visuals are processed 60,000 times faster than text
  • We can process the meaning of an image in 13 miliseconds
  • 90% of information transmitted to the brain is visual
  • 70% of our sensory receptors are in our eyes
  • Our brains love the colour blue

Visual memory

  • We remember visually
  • 80% of all that we see and do is remembered
  • 20% of all that is read is remembered
  • Visuals are concrete and - more easily remembered
  • Words are abstract - difficult for the brain to retain

Emotional reaction

  • Each eye sends information to both the right side (emotions, intuition, creativity...) and the left side (logic, language, reasoning...) of the brain. It's a total brain experience!
  • Emotions emitted by visuals play an essential role in decision making

And there's even more!

Because creating an infographic requires the uncovering of all stones, it makes the process owner think more about what their process is all about - providing clarity and even insight for potential process improvement. Because each process step is typically associated with an image, infographic development can easily lay the foundation for expanded content for use in blog stories, presentations or technical notes. We're always looking for more web content, right? The search engine bots will love you for it!!!

We create custom infographics that engage the viewer and make them want to see more. Individually or in series, distinctively branded infographics are perfect for blogs, social media, your website, and for sharing.

If you have a great story to tell, and your customers just aren't seeing it, give us a call, we'd love to help.

Need an infographic? Let us help paint your story!