The quickest way to get on the first search engine results page (SERP) is through PPC. But getting there is not as simple as it sounds.
Google and Bing PPC advertising offer businesses with low SERP rankings, an almost immediate opportunity to appear on the first page of a search engine keyword phrase query. However, as general rule, true success is only achieved when:
We call the process of making a PPC program work better, optimization, it is achieved by maximizing the relevant connection between keywords, ads and landing pages. The stronger the connection:
It's of vital importance that your PPC program be managed by someone who understands your business, otherwise, you may be paying for ineffectual clicks, excessive initial optimization costs, and lost opportunities.
We take the time to learn everything we can about your business, your products, your markets and your competition. We look at your position and capitalize on its strengths in the context of what the customer wants.
Choosing the right strategy for your business depends on the nature of your business, your business goals and your budget. We can help you cater a strategy that will best suit your needs.
Typical strategy questions
Preparation, planning and proper initial setup are critical to creating and maintaining an effective PPC program. Planning helps filter out waste and makes sure that you are getting clicks from people who are actually interested in buying your products.
Our goal is to maximize keyword quality scores - high scores indicate relevance and helps drive a successful PPC program.
Both Google Adwords and Bing Ads provide the ability track PPC results through various reports and general stats and billing information. And it's possible to get even more detail on what's going on through analytic applications such as Google analytics. Information like:
If we are contracted to maintain a PPC program for a client we supply a report at the end of each month detailing relevantly usable information about goal progress and strategies moving forward.
Making a PPC program work is a constant challenge, popular keyword phrase become too expensive so alternatives have to be found. Low competitive words become competitive.
Once your PPC program is running, we can help you manage the process on an ongoing basis. We can change your strategy or pause your entire account at any time. And if you are up to the challenge of managing your account on your own, we can provide training so you can do that as well.
If you are looking for increased visibility and SERP ranking goal success out of the gate. Give us a call, we'd love to help get set up right!
Need help setting up or managing a PPC program?