Website Design

Before we engineer your unique solution, we throw lots of thought into the recipe.

• The current online situation
• Your goals and concerns
• Your products and services
• The competition, their strengths, weakenesses and threats
• Your customer's wants, hangups & hangouts
• Customer triggers points
• Your brand persona and sales position
• Your current and future opportunities

Once we understand what you are up against, our website development strategy and plan will address the situation and the challenges.

Website Design & Development Experience

Whether you need a hands-on dynamic CMS driven website or a minimal-maintenance static website, our over 15 years of website design and development experience will help you launch your new website quicker, smarter and more efficiently.

The navigation will be intuitive, the format adaptive, the coding will be clean and current, and the content will be relevant to your customers and desirable to the index hungry search bots.

Branding & Marketing Experience

With more than 25 years of marketing and branding know-how for B2B and B2C local Ottawa companies and international companies as far away as Victoria, Boston, Los Angeles and Detroit.

We'll create powerful market appropriate imagery and message to reinforce your sales position and your brand. And we'll help you put metrics in place to measure the return on your investment.

SEO back-engineering does not save money. Do it "right" from the beginning!

Unfortunately many companies ignore SEO when they initially contract for the creation of a new website, it can be a bit of a chore and it's an added expense that can always be dealt with at a later date. However, often these companies never return to address the issue, resulting in poor page ranking on the Search Engine Result Page (SERP).

The best time to address SEO is in the initial development phase of your site, it will save time and money over the long run and create a website structure that is poised for success.

On-page SEO

On-page search engine optimisation requires planning and the fine-tuning and balancing of several key performance elements on each individual page of a website.

According to Google there are over 200 SEO elements that are analysed by a search engine's algorithms. Long-term success comes with the implementation of at least the core non-speculative components including.

SEO content (keyword optomised) considerations

• Relevant user-valued content
• Strong relevant keyword-based metadata titles & descriptions
• Relevant URL names
• Proper use H1, H2, Strong...tags
• Open Graph metadata Twitter & Facebook
• Properly configured sitemaps.xml & robot.txt files

SEO performance considerations

• Relevant size optimized images & alt image tags
• Efficient and simplified HTML
• Minified & optimal page prioritization positioning of CSS & Javascript resources
• Assessability tags

Search engine friendly website considerations

• Adaptive web page format
• SSL encryption
• Approved white-hat search engine optimisation practices

Off-page SEO

We implement only honest off-page search engine optimisation practices and strategies that won't come back to hurt our clients' website ranking in the future.

• Social Media Posts
• Guest Posts
• Directory submissions
• Video upload (youtube and Vimeo)

Building SEO into the development of a website requires a little extra thought and an investment in time that is well worth the effort over time.

Scalable website development solutions that grows with your business

Our goal is to provide an exceptional user-experience that provide relevant information and tools to engage and convince your customers that you offer the best in your class product and services.

Using current and future-thinking development conventions, we look at the whole website environment picture and include relevant performance enhancers that will give you a good foundation for SEO, SMO and fast connections

We create websites that:

• Make an great positive first impression
• Are user-friendly, intuitive and customer-focused
• Adapt to desktop, tablets and smartphones
• Provides relevant usable easy to find information
• Assures users that they have come to the right place for best in class products or services
• Help increase website's rank position
• Are managed through a ultra-simple CMS process

We specialize in ExpressionEngine CMS website development.

ExpressionEngine is one of the most secure and creatively flexible content management systems available. It's a perfect solution for both small and large custom websites and will provide you with plenty of room to grow. Each site we develop comes with easy-to-follow site documentation and a free 30-minute training session, which is offered at our location in Stittville.

Yes, we do develop customized Wordpress websites

Wordpress is a great blogging and content management tool. In fact, it's the most popular content management tool on the market. But, just because it's popular, doesn't mean it's right for your business.

Need help deciding what CMS tool is best for you? Adamant on using Wordpress as your website solution! We'd love an opportunity to prepare a Wordpress quote for you.

Depending on the nature of your business and the intended goals of your website, a static website might be your best option. In fact static websites offer plenty on advantages over dynamic CMS driven websites

Fewer if not and security & connectivity issues

• No malicious code being injected into your site when users visit it
• No CMS database server breakdowns breakdown

Speed

• Simplified HTML code can easily be optimized to produce a fast website
• Fewer resources are required to render pages

Simplicity

• No plugins
• No software or plugins to update
• No server platforms to update
• No database to backup
• No site breakdowns
• Fewer debugging issues
• Contact forms are not dependant of CMS platform

Flexibility

• Absolute flexibility in creative design
• Adaptive website development

SEO

• You can optimize your website just as well with a static website as you can for a CMS website. If the site is not being updated on a regular basis, there may be some points lost for not having dynamic content
• What point you lose in dynamic content, you may also gain with speed and efficiency

Cost

• Typically static sites require less development time