Early Career Journey

My professional journey kicked off as a freelance graphic designer collaborating with the dynamic team at Artemp Personnel Agency. In this role, I undertook individual placement and contract assignments for a diverse range of companies and organizations, including:

• Canadian International Development Agency: Crafting compelling poster designs that conveyed impactful messages.
• Canadian Geographic: Melding design and illustration to captivate readers with visually stunning content.
• Canadian Consumer Magazine: Infusing creativity into design and illustration, enhancing the reader's experience.
• Canadian Hosteling Association: Creating captivating graphic designs that beckoned adventure seekers.
• Canadian Broadcasting Corporation: Channeling artistic talent into scenic art, enriching television visuals.
• The Canadian Wildlife Federation: Weaving design and illustration to tell the stories of our majestic wildlife.
• The Canadian Forestry Association: Crafting attention-grabbing posters that promoted environmental stewardship.
• The Ottawa Children's Hospital: Touching hearts with design and illustration that embraced the spirit of healing.
• Algonquin College: Collaborating on design and illustration projects that shaped educational experiences.
• Gognos: Offering marketing support, production expertise, and top-notch design services.
• And many more...

Simultaneously, I embarked on a fast-paced creative journey at the Kanata Kourier, where I wore the hats of an ad designer and layout artist. This role taught me the art of meeting tight deadlines while delivering eye-catching advertisements.

I also made my mark at EZ Art/Rapid Graphic as a Cibachrome camera technician and production consultant, further enriching my expertise in the world of visual storytelling.

Every assignment along the way refined my ability to develop marketing and production strategies that resonated deeply with clients and their target audiences.

In a creative milestone, I hosted a solo art exhibition titled "Sticks, Stones, and Boats," showcasing over 30 naif paintings meticulously crafted by yours truly. This exhibition marked a personal triumph in my artistic journey, representing a fusion of talent and passion.

Technology

With a distinguished 17-year tenure at Lumonics, which later became GSI Lumonics Inc. and ultimately GSI Group, I played a pivotal role in shaping international corporate communications, marketing, and sales support during the company's transformative journey, including an IPO and two rebrands. As a versatile professional, I assumed various roles such as Graphic Designer, Webmaster, and Marketing Manager, spearheading an in-house agency dedicated to propelling marketing communications, sales, and engineering support for seven global manufacturing centers spanning the USA, Canada, Europe, and Asia, producing a diverse portfolio with over 150 technology products.

My mission was clear: streamline marketing processes, take a proactive approach, and significantly reduce external agency expenditures. To meet this challenge, the company established an internal corporate graphic design and consulting service, and I was entrusted with overseeing a comprehensive communications strategy through this in-house agency.

My Responsibilities Included:

• Orchestrating a multifaceted marketing and marketing communications strategy that transcended geographical and linguistic boundaries.
• Expertly managing a multi-language (7) corporate website, ensuring a seamless online presence for our global audience.
• Nurturing creative teams, adeptly navigating stringent budgets, and cultivating a unified brand identity that transcended borders.
• Overseeing the visual rebranding and dissemination of marketing and sales materials in multiple languages.
• Crafting and executing strategic marketing plans, orchestrating successful tradeshow tactics, and more.

By late 2006, a new corporate strategy heralded the closure of all operations in Canada, with the transition of these functions to the United States. As the last Canadian employee, I had the honor of passing on the keys to the final Canadian facility to the new building owners, marking the end of a significant chapter in my career.

My own shop

The Birth of Ladybird Digital

In 2007, Ladybird Digital emerged as a beacon of creativity, ushering in a new era. At its helm, I proudly assumed the roles of Creative Director, Marketing Expert, and Brand Strategist. Over the years, I've been privileged to guide more than seventy clients, spanning the spectrum of B2B, B2C, and non-profit sectors, on their transformative journeys towards refined identities and impactful digital presence.

These cumulative experiences have been invaluable. They've imparted the wisdom of meeting demanding deadlines, adeptly navigating shifting priorities, and forging deep collaborations with clients representing diverse industries. This rich tapestry of experiences has been instrumental in shaping Ladybird Digital into a boutique agency that thrives on adaptability and unwavering commitment to excellence.

Our Approach

Our approach is elegantly simple: your vision becomes our canvas. With a well-established track record, I am passionately dedicated to working closely with you to bring your ideas to life, weaving them into visual narratives that resonate with authenticity. Whether you're a budding startup poised to leave an indelible mark or an established corporation seeking rejuvenation, Ladybird Digital is here to craft bespoke solutions that align seamlessly with your aspirations.