Thank you for visiting the Ladybird Digital website.
Allow me to introduce myself—I'm Edward (Ted) Hutchins, the driving force behind Ladybird Digital. With a professional journey spanning over 30 years in the realms of branding and marketing communications, I am thrilled to welcome you to our creative haven. As the founder and creative mind, I'm here to share my passion for graphic design, illustration, and online marketing solutions, and how they weave into the fabric of Ladybird Digital's mission.
Located in Ottawa, Ontario, Canada, Ladybird Digital finds its inspiration in the energy of this city — a city that thrives on technology, innovation, and creativity. Over the years, I've witnessed the growing demand for exceptional visual content that bridges the gap between traditional and digital platforms. At Ladybird Digital, we've committed ourselves to harnessing the transformative power of design to elevate your brand's narrative.
From my tenure as a Graphic Designer, Marketing Coordinator, and Webmaster at Lumonics Inc. to my role as a Creative Director and marketing and brand Strategist at Ladybird-Digital, each experience has contributed to the unique tapestry of my expertise.
My professional journey kicked off as a freelance graphic designer collaborating with the dynamic team at Artemp Personnel Agency. In this role, I undertook individual placement and contract assignments for a diverse range of companies and organizations, including:
Simultaneously, I embarked on a fast-paced creative journey at the Kanata Kourier, where I wore the hats of an ad designer and layout artist. This role taught me the art of meeting tight deadlines while delivering eye-catching advertisements.
I also made my mark at EZ Art/Rapid Graphic as a Cibachrome camera technician and production consultant, further enriching my expertise in the world of visual storytelling.
Every assignment along the way refined my ability to develop marketing and production strategies that resonated deeply with clients and their target audiences.
In a creative milestone, I hosted a solo art exhibition titled "Sticks, Stones, and Boats," showcasing over 30 naif paintings meticulously crafted by yours truly. This exhibition marked a personal triumph in my artistic journey, representing a fusion of talent and passion.
With a distinguished 17-year tenure at Lumonics, which later became GSI Lumonics Inc. and ultimately GSI Group, I played a pivotal role in shaping international corporate communications, marketing, and sales support during the company's transformative journey, including an IPO and two rebrands. As a versatile professional, I assumed various roles such as Graphic Designer, Webmaster, and Marketing Manager, spearheading an in-house agency dedicated to propelling marketing communications, sales, and engineering support for seven global manufacturing centers spanning the USA, Canada, Europe, and Asia, producing a diverse portfolio with over 150 technology products.
My mission was clear: streamline marketing processes, take a proactive approach, and significantly reduce external agency expenditures. To meet this challenge, the company established an internal corporate graphic design and consulting service, and I was entrusted with overseeing a comprehensive communications strategy through this in-house agency.
My Responsibilities Included:
By late 2006, a new corporate strategy heralded the closure of all operations in Canada, with the transition of these functions to the United States. As the last Canadian employee, I had the honor of passing on the keys to the final Canadian facility to the new building owners, marking the end of a significant chapter in my career.
The Birth of Ladybird Digital
In 2007, Ladybird Digital emerged as a beacon of creativity, ushering in a new era. At its helm, I proudly assumed the roles of Creative Director, Marketing Expert, and Brand Strategist. Over the years, I've been privileged to guide more than seventy clients, spanning the spectrum of B2B, B2C, and non-profit sectors, on their transformative journeys towards refined identities and impactful digital presence.
These cumulative experiences have been invaluable. They've imparted the wisdom of meeting demanding deadlines, adeptly navigating shifting priorities, and forging deep collaborations with clients representing diverse industries. This rich tapestry of experiences has been instrumental in shaping Ladybird Digital into a boutique agency that thrives on adaptability and unwavering commitment to excellence.
Our approach is elegantly simple: your vision becomes our canvas. With a well-established track record, I am passionately dedicated to working closely with you to bring your ideas to life, weaving them into visual narratives that resonate with authenticity. Whether you're a budding startup poised to leave an indelible mark or an established corporation seeking rejuvenation, Ladybird Digital is here to craft bespoke solutions that align seamlessly with your aspirations.
I welcome you to embark on this exciting creative journey with us. Together, we'll craft narratives that inspire, connect, and make a lasting impact. Your brand can expect nothing less than our firm dedication to quality and innovation here at Ladybird Digital.
Thank you for considering Ladybird Digital as your partner in enhancing your brand's visual identity.
Edward (Ted) Hutchins
Principal, Ladybird Digital