On page SEO - What we do to improve your EE website ranking

Improving your EE website ranking

On-page SEO serves as a silent architect, quietly optimizing web pages to elevate search engine rankings and organic visibility. It's all about getting it right from the beginning, and that's precisely where our expertise comes into play.

The rise of machines in Pay-Per-Click advertising

Machine automation and PPC programs

In the ever-evolving world of digital marketing, a pressing question has emerged: Are machines gradually taking the reins in Pay-per-click (PPC) advertising, diminishing the role of digital marketers? This inquiry delves into a landscape where automation, driven by machine learning and artificial intelligence, is reshaping the dynamics of online advertising.

Boosting visibility, social signals, and brand authority

popular share buttons

Website share buttons, those interactive elements on a webpage allowing users to share content on various social media platforms, play a crucial role in boosting online visibility, social signals, and brand authority. These buttons, adorned with icons representing popular platforms like Facebook, Twitter, LinkedIn, and more, are not just decorative features but strategic tools for enhancing your digital presence.

Crafting irresistible meta-tag descriptions

analogy of carrots - first impressions

In the dynamic landscape of digital marketing, where attention spans are fleeting and the digital scroll is swift, the power of first impressions cannot be overstated. Enter the online visibility—meta tag descriptions.

Customer question - Is setting up a PPC program difficult?

Do-it-yourself PPC solution

A question from a client considering a Google PPC progam - managing by themselves: Is a digital marketing specialist really necessary? What kind of time investment is required?

What's involved in setting up and managing a PPC program

Managing a PPC program

Setting up and maintaining a Google Advertising PPC (Pay Per Click) program involves several key steps. Here's a comprehensive guide.

ULTIMATE SEO - Strategies for climbing the SERP ranks

Hands-on strategies for climbing the SERP ranks

The strategic journey to secure a position on the initial page of the Search Engine Results Page (SERP) is a continual and dynamic quest. It requires steadfast efforts to ascend from the challenges at hand.

Strategic social SEO: Building a web presence and boosting Credibility

It's widely believed that links to content on social networks play a pivotal role in shaping a website's credibility, especially in relation to targeted keyword phrases. However, navigating the realm of social media requires strategic choices – not all networks are suited for every business, and misallocation of resources can lead to wasted time and money.

Maximizing SERP visibility through SEO-infused PPC

Importance of SEO in PPC

The promise of placing your website on the coveted first page of the Search Engine Results Page (SERP) is an enticing prospect, and Pay-Per-Click (PPC) advertising stands out as the express lane to achieving this goal. However, there's a vital caveat: the effectiveness of PPC is intricately tied to the health of your website's Search Engine Optimization (SEO).

SEO Tip 1 - Relvance - Arguably the #1 SEO quest

In the intricate landscape of SEO, achieving optimal relevance is the key to unlocking visibility and attracting the right audience. The journey begins with the foundational elements, and among them, the structure of your URLs plays a pivotal role. Crafting URLs that seamlessly blend keywords with user-friendly attributes is the first step towards enhancing your website's visibility.

SEO Tip 7 - Mastering keywords & titles

Abstract image for keywords & titles for SEO

From the preferred use of dashes in URL structuring to the strategic placement of keywords, each element weaves into a tapestry of best practices aimed at elevating your online presence. Join us as we delve into the essential aspects of URL naming, meta title optimization, and the strategic use of keywords, uncovering the keys to a more visible and user-friendly digital footprint.

Back-engineering your SEO is expensive! Do it RIGHT from the beginning!

fixing SERP from the start

Launching a new website can be an exciting and thrilling marketing exercise, yet many small and young companies frequently underestimate the significance of SEO from the start. Often perceived as an extravagant expense, a tedious chore, and a drain on resources, this oversight can result in missed opportunities for positive SERP placement and a decline in momentum.

Open Graph Protocol - Enhance your share links & improve your SEO

Open Graph Logo

Open Graph is a hidden metadata component that can be placed on an individual web page. It allows the website designer to control what content is in the share window when a webpage is shared. The shared content can be customized to efficiently summarize the content with an appropriate marketing message and specified photo.

SEO Tip 10 - Decoding domain link authority

image of links

In the dynamic world of SEO, the pivotal role of domain link authority cannot be overstated. Beyond the conventional understanding of backlinks, this guide delves into the critical aspect of cultivating high-quality links for website enhancement. From brand mentions and internal links to the subtleties of anchor text, the strategic construction of a robust link profile emerges as a cornerstone for achieving and sustaining online prominence.