Online Marketing Solutions

search engine marketing

Realistic cost-appropriate
online marketing solutions

If your business is like most, poor company ranking or lack of rank on the search engine results page (SERP) has become a primary concern - potential customers are searching for your products and services, but they're finding your competitors instead. Or maybe your online reputation has slipped a little and your potential customers are going elsewhere.

Ladybird-digital can help you create new online opportunities or repair existing online issues that are hindering your company’s online presence. There are plenty of options:

Online success is no longer about just having a website, it's about managing a multi-faceted marketing & public relations machine that will help you beat the competition to your customers.

Search Engine Marketing (SEM)

PPC will get you there quicker

Search engine marketing (SEM) is the process of winning website traffic through the purchase of keyword-bid-based online advertising for targeted geographic areas. These advertisements are available through Google Adwords, Bing Ads, Yahoo and various social networks and work on a pay-per-click (PPC), cost-per-click (CPC) or cost-per-thousand basis (CPM).

SEM is the fastest way to put your web pages in front of your customers, and it’s an effective way to promote and grow your business online, especially if you have a new business and are trying to build brand awareness.

Whether you are looking for:

  • Brand exposure
  • Clicks to your website
  • Call or form leads

Search engine marketing offers lots of budget control, adverting and geographic options to suit your marketing and branding needs. We'll build a program that is continually optimizing and tracking costs and return on investment.

Is search engine marketing right for you? Give us a call for a free assessment and consultation.

Search Engine Optimization (SEO)

Long term strategies last longer

Search engine optimization (SEO) is the process of making web pages more attractive and relevant to the internet audience and search engines. Pages that are highly optimized and deemed relevant according to search engine criteria (algorithms that assess and qualify a web page's value) rank higher organically on the search engine results pages (SERP) than pages that are poorly optimized.

Search engine optimization is based on several key on-page and off-page content and performance factors:

  • User valued content
  • Adaptability to devices
  • Site reputation
  • Quality of the coding
  • Performance of the website
  • Social media presence
  • Protecting the user and their equipment from viruses and malware

All in all, there are over 200 hundred variables that factor into search engine indexing algorithms.

Interested in optimizing your web pages? Give us a call for a free assessment, consultation and quote.

Social Media Marketing (SMM)

Can your business be social?

Social media has become an effective marketing channel opportunity. Yet many businesses continue to struggle to understand how they can effectively utilise social media.

Social media marketing has the potential to:

  • Increase brand awareness and popularity
  • Enhance the customer experience
  • Build customer trust and confidence
  • Encourage customer contact

Is social media right for your business? If so which ones will help? Contact us today for a free social media marketing evaluation.

Web Content Creation (WCC)

Content will always be king! However, it must be meaningful

Good high-quality content has always been an essential ingredient for long-term online success. Search engines love it, users crave it, and if done right it will help move your website to a better ranking position on the Search Engine Results Page (SERP). But it must enhance the user experience and there must be a strategy and plan behind it.

Producing outstanding content requires more than just writing, it requires a strategy, planning and research to ensure the information is authoritative, relevant, sought-after, useful and convincing to your potential customers.

We help you produce content that is:

  • Interesting & compelling
  • Appeals to a range of customer mindsets
  • Relevant & informative
  • Original
  • Authoritive
  • Easy to comprehend

Beyond your website:

Content development and management opportunities are numerous - if you want to reach out to more customers, we can help with:

  • Blog writing
  • PPC advertisments
  • SEO writing
  • PR & news writing
  • Infographics
  • Website graphics
  • Video production

For a free consultation contact Ladybird-digital today, our creative content will help you build awareness, engage your audience and rank your website higher.

Online Reputation Management (ORM)

content coming

Deciding on the right activity(s), the right strategy(s) and an appropriate investment depends on the nature of your business, your goals and financial limitations.

We work with you to understand your business, your market(s), your product(s), your blockers and your customers in order to come-up with solutions that will not only help you achieve your business goals, they will help save you money.

Outmatch the competition, engage your customers, rank your page higher on the search engine results page, maximise your online exposure and get more leads.

Need help choosing and implementing an online marketing solution that's right for your business? Contact us for a free online marketing consultation and assessment.