Category Posts

Integrated marketing program

Last Updated: 2017-Apr-26

When we talk about branding, there's plenty to see, but there's also plenty of components that we cannot. Here’s a visual example of what a branding implementation looks like, including some of the items that most people do not see.
brand strength - is measured by both external and internal variables

Last Updated: 2017-Apr-26

Building and maintaining brand equity over time is not an easy process, businesses often lose focus and purpose which slowly erodes the value of the brand. A review of a company's public brand collateral and customer touchpoints can help keep the business and those working for it, going in the positive direction.

diagram of branding touch points

Last Updated: 2017-Apr-26

As a brand strategy is pushed out by a company, it often adapts to business, competitive and manufacturing pressures that can potentially change or corrupt the desired perception of the brand.

A brand audit is a review in whole, or in part, of a company with respect to its public perception for the purpose of repairing negative issues that may be affecting bottom-line results.

First impressions are everything

Last Updated: 2017-Apr-26

Whether you own it, are employed by it, or just visiting it, a business is a living creature with human attributes such as personality, style, hygiene, as well as physical and emotional needs. And along with all that, a business has a perceived positive or negative disposition that can determine whether a customer will do business with you.

Do you need a tagline

Last Updated: 2017-Apr-26

A tagline has the potential to add clarity and value to a brand, but it's certainly not an essential brand component. In fact, lots of companies couldn't be bothered, and for good reason!