What does branding look like?

There are plenty of things to see when we look at branding, but there are also lots of behind-the-scenes components that we do not. This short video will give you some idea as to what a branding implementation looks like, including some of the things that most people do not see.

How's your brand holding up?

brand strength - is measured by both external and internal variables

Evolving companies are under constant pressures as they adapt to shrinking budgets, restructuring, new markets, or developing new products. With these changes, it's easy for a company to lose sight of its original vision often resulting in failing quality standards, customer dissatisfaction and brand confusion.

What's your competitive position?

Do you know your best marketing position!

To brand and market your company, product, or service successfully, you need to identify, claim, and defend a unique competitive position in your market(s) - a position that will attract and retain new customers, employees & stakeholders and that is in alignment with the quality of the products you sell or the standard of the services you provide.

Brand audit - Fixing brand perception before it hurts

diagram of branding strategy and touch points

As a brand strategy is pushed out by a company, it often adapts to business, competitive and manufacturing pressures that can potentially change or corrupt the desired perception of the brand. A brand audit can help get it back on track.

Marketing plan - What's the alternative?

integrated marketing diagram, the foundation of a marketing plan

Operating without a marketing plan can put huge pressure's on a business. Resulting in a stressful reactive environment that prematurely depletes budgets, makes it difficult to determine ROI and often produces off-brand messaging.

First impressions - Are lasting impressions

First impressions are everything

Whether you own it, are employed by it, or just visiting it, a business is a living creature with human attributes such as personality, style, hygiene, as well as physical and emotional needs. And along with all that, a business has a perceived positive or negative disposition that can determine whether a customer will do business with you.

Thinking too much about a tagline?

Do you really need a tagline? Think about it.

A tagline can add clarity and value to a brand, especially if its identity is misunderstood, but it is certainly not an essential component of a brand. In fact, lots of companies couldn't be bothered, and for good reason!

Competitive analysis - Are you different? Your customers need to know

apples to apples - what's your difference

Your customers need to know what makes you better than all the rest? Can you answer that question? If the answer is no, you are way overdue for a competitive analysis.