Determining the cost of an infographic

Determining what to charge for an infographic can be a challenging task, but several factors can help arrive at a fair and competitive price. We consider the following steps to establish a pricing structure for your infographics:

Scope of Work

• Assessment of the complexity and size of the infographic project
• Number of sections or chapters
• Amount of data to visualize
• Level of research required
• Volume of illustrations will influence the workload

Time and Effort

• We estimate the time and effort it will take to complete the infographic.
• Research
• Design
• Revisions
• Coordination with clients or stakeholders

Expertise and Experience

• Our level of expertise and experience in creating infographics

Market Rates

• We have researched the prevailing rates for infographic design in your industry and location
• Rates are listed in our quotes

Value and Impact

• We consider the value and impact of the infographic for the client

Additional Services

• Additional services required, such as data research, content writing, or consultation, are included in the package
• These services might affect the overall price

Usage and Licensing

• We consider whether the usage rights are exclusive or non-exclusive, as this can affect the pricing

Client's Budget

• Understand the client's budget for the project
• We negotiate pricing within the client's budget can lead to better negotiations

Breakdown of Costs

• We clearly outline the breakdown of costs in our proposal
• We include the cost for each section, additional revisions beyond the standard, and applicable taxes

Contracts and Agreements

• We always put the agreed-upon pricing and project details in writing through a formal contract or agreement to avoid misunderstandings