Infographics - Thousands of years in evolution


In the crowded digital landscape of today, businesses face a significant challenge: conveying their unique processes or intricate procedures to their audience without losing their interest. This is where infographics come to the rescue, simplifying complex information and making it easily understandable for your customers. Furthermore, they have the power to boost your online visibility, ultimately improving your website's ranking.

Visualizing your process

Infographics are the perfect solution to tackle this challenge. They provide detailed, step-by-step explanations that are more immersive than videos, allowing viewers to take their time exploring the content. With professional illustration and typesetting, you can create a tone that aligns perfectly with your brand's personality and style. What makes infographics even more special is the fact that people love them.

Use infographics to showcase your products, services, or unique qualities, allowing your customers to see why you outshine your competition.

The power of infographics

The effectiveness of infographics is deeply rooted in the human brain's ability to process visual information. Consider these astonishing facts:

  • Evolution has shaped our brains into visual processors.
  • Approximately 50% of our brain is involved in visual processing.
  • Brain cells can fire up to 2 billion times per second to process visual information.
  • Visuals are processed a staggering 60,000 times faster than text.
  • Our brains can grasp the meaning of an image in a mere 13 milliseconds.
  • An overwhelming 90% of information transmitted to the brain is visual.
  • Our eyes house 70% of our sensory receptors.
  • The colour blue is particularly appealing to our brains.
  • We remember visual content more effectively, with 80% retention compared to only 20% for text.
  • Visuals are concrete and easier for our brains to remember, while words are abstract and harder to retain.
  • Each eye sends information to both the right side (emotions, intuition, creativity) and the left side (logic, language, reasoning) of the brain, creating a comprehensive cognitive experience.
  • Emotions evoked by visuals play a crucial role in decision-making.

But that's not all!

Creating an infographic forces you to thoroughly understand your process, offering clarity and insights for potential improvements. Each step and its associated image can serve as a foundation for extended content, such as blog posts or technical notes, which can be a boon for your web presence. Search engine bots will favour your website for this rich content.

We specialize in crafting custom infographics that engage viewers and leave them wanting more. Whether used individually or as a series, our uniquely branded infographics are ideal for blogs, social media, your website, and sharing.

If you have a compelling story to tell but your customers aren't seeing it, don't hesitate to reach out to us. We'd be thrilled to assist you in getting your message across effectively.

Commenting is not available in this channel entry.