Infographics - Thousands of years in evolution

Whether there's a unique process that makes your products special, or a complex procedure that’s difficult to explain. Infographics ease the need to put it into words and makes it simple for the customer to understand. Not only that but, an infographic can open up a whole new world of content exposure that helps you rank your website better online.

Visualizing your process

One of the biggest online marketing challenges that companies face in today’s crowded digital world is the ability to tell their story without losing the interest of their audience.

Infographics are a perfect solution, they provide in-depth step-by-step details and unlike video, the viewer can take their time exploring the images and the content. Professional illustration and typesetting create a perfect tone to match your brand's personality and style. The thing that makes infographics even more special is the fact that people love them.

Show off your products, services or possesses and let your customers see why you are superior to your competition.

The power behind an infographic, it's in the DNA

• Evolution has turned our brains into visual processers
• 50% of our brain is involved in visual processing
• Brain cells appear to fire up to 2 billion times/sec. to process visual information
• Visuals are processed 60,000 times faster than text
• We can process the meaning of an image in 13 milliseconds
• 90% of information transmitted to the brain is visual
• 70% of our sensory receptors are in our eyes
• Our brains love the colour blue
• We remember visually
• 80% of all that we see and do is remembered
• 20% of all that is read is remembered
• Visuals are concrete and - more easily remembered
• Words are abstract - difficult for the brain to retain
• Each eye sends information to both the right side (emotions, intuition, creativity...) and the left side (logic, language, reasoning...) of the brain. It's a total brain experience!
• Emotions emitted by visuals play an essential role in decision making
• Visuals are concrete and, as such, more easily remembered

And there's even more!

Because creating an infographic requires the uncovering of all stones, it makes the process owner think more about what their process is all about - providing clarity and even insight for improvement. Not only that but each step and associated image can lay the groundwork for expanded content for use in blog stories or technical notes. We're always looking for more web content, right? The search engine bots will love you for it!!!

We create custom infographics that engage the viewer and make them want to see more. Individually or in series, distinctively branded infographics are perfect for blogs, social media, your website, and for sharing.

If you have a great story to tell, and your customers just aren't seeing it, give us a call, we'd love to help.