Last Updated: 2017-Apr-26Operating without a marketing plan can put huge pressure's on a business. Resulting in a stressful reactive environment that prematurely depletes budgets, makes it difficult to determine ROI and often produces off-brand messaging.
Imagine you are about to go on an extended year long adventure. Without packing your bag, filling your wallet with cash and planning your itinerary, you grab your car keys and head off into uncertainty. That’s how many small companies plan their marketing - you can probably imagine the results.
A marketing plan ensures that you have what you need when you need it, that you always know where you are, that you reach the best places and that you've always got enough money to get to where you want to be.
From building awareness right on through to creating happy, loyal customers, a well-contrived marketing plan will support the objectives laid out in your business plan and will create a proactive rather than reactive marketing environment that's focused on controlling your budget and maximising customer reach potential.
Need to grow your business and your brand? Fed up with anxieties related to marketing dysfunction? Time for a marketing plan!
Commenting is not available.