Branding

branding

Managing what the customer sees,
feels and says about your business

Whether you're trying to build a new brand or rejuvenate an existing one - identifying and resolving problem areas and building upon success is an essential strategy for building a brand. Ensure every customer's experience is meaningful, memorable, likeable and consistent.

We help businesses stand out from the competition by creating visually appealing much sought-after content that defines their best in class products and services, and that resonate with their customers.

Great branding creates familiarity, trust and confidence that can lead to a mutually beneficial relationship between a business and its customers.

Analyze

Lingering and ignored problems, eat away at a brand's strength - An audit is a checkup that can fix small issues before they become big

Over time companies face a variety of internal and external changes. Often these changes cause inconsistencies in product integrity, customer services, company messaging and brand perception - potentially leaving customers, stakeholders and employees confused on what the brand is all about.

We take an outside-looking-in approach to analysing brand issues and proposing potential solutions that can help get a brand back on track.

  • Positive & negative stakeholder perception
  • Contradictory messaging inconstancies
  • Visual brand issues
  • Repuation
  • Internal process issues and how they affect brand perception
  • New opportunities
  • Competitive threats

There are many effectors that determine whether a brand is successful or not. Contact Ladybird-digital today for a free objective brand evaluation.

Develop

Perfect your messaging before you even think about a logo

Your messaging is part of your identity. So whether its quality, price, fast delivery, best service… a prospect must be able to see how your products or services differ from the competition and why they should shine through. Your messaging lays the foundation for the styles, tones and symbolic images that will be defined in the logo design.

  • Positioning exercises and statement
  • Mission & vision development (internal and external)
  • Message development
  • Tagline development

Need to improve or refine your competitive edge? We'd love to help! Contact Ladybird-digital today to discuss how we can make your identity work for you.

Standout, fit in, reflect your business and reinforce your message!

A company's first impression typically comes from the initial glance at its logo. And not to diminish any other components of a brand, but the logo is the most important visual component of a brand. As such, it has to reflect the brand's business persona and It should be appropriate for its market - otherwise, it has the potential to cause confusion.

  • Logo development (company, product, theme)
  • Stationary and business card design
  • Brand guidelines and standards
  • Collateral development

We create bold identities that standout from the competition, make the right impression and work well across all media. We’d love to help! Contact Ladybird-digital today for a free brand evaluation. We'll provide you with a list of what's good, what's bad and what can be done to make everything better.

Implement

Making your brand work better requires a little bit of self-discipline and a whole lot of checklists, but in the end, it provides clarity to your customers, your marketing processes and it forces you to think about your business from the outside looking in, rather than the inside looking out. Do it right, or fix it right - that’s what we do.

branded

The Goals:

  • Create a clear position
  • Match your identity to your business
  • Make a promise, stake a claim and stick to it
  • Understand your customers better
  • Be unique and stand out in a crowd
  • Make your people part of the branding process
  • Be consistent in everything you do
  • Avoid the trends but stay current

The Standards:

Brand consistency is a bold statement that gets noticed, not only that but it creates comfort and builds trust. To make sure everyone is on the right page we can help you create forward-thinking brand standards.

  • Identity development and guidelines
  • Messaging guidelines
  • Tactical guidelines for advertisements, brochures, datasheets, tradeshow booths and more

The Implementation:

If your marketing and identity materials aren’t connecting with your customers, we can help you re-connect. We’d love to help! Contact Ladybird-digital today for a free brand evaluation. We'll provide you with a list of what's good, what's bad and what can be done to make everything better.