Marketing Strategy

 marketing strategy & planning

A goal without a plan is just a wish.

If you are a like many small businesses, your competition is fierce, your marketing dollars are tight, your internal resources are sparse, and you're overwhelmed by the endless flow of marketing opportunities and results promises that keep knocking at your door. As a result, your marketing is out of control, your brand has become confusing and your business is stressed.

We help businesses build and implement effective marketing plans and brand strengthening tactics to help deliver consistent messaging across all channels, addresses negative influencers, consider limitations, control expenses, sustain annual implementation within budgets and enable new opportunities.

Is your marketing environment reactive? Are you delivering a consistent brand image and message? Do you know what's working and what's not?

Competitive Analysis

A competitive analysis is an essential component of a marketing strategy and plan, it provides an assessment/comparison between a business and its competition as it relates to its product offering and the way it does business. It helps lay the foundation to a competitive marketing strategy that focuses on fixing a companies weaknesses and promoting its strengths.

This analysis:

  • Identifies market and marketing opportunities
  • Identifies competitive threats
  • Identifies competitive weaknesses
  • Identifies problem area that may be diminishing product value
  • Provides insight and potential improvements that could move the business to a more favorable marketing position
  • Provides support for an effective marketing strategy and plan

It's all part of our process

Depending on the level of Ladybird-digital services required, we need to understand your market, your customers and your competition. It's all a part how we find the right marketing or online solution for your business.

So whatever your need: a website, an advertising campaign, a social media program... we'll come up with a solution that promotes a strong position that differentiates you from the competition and resonates with your customers.

Fine-tuning Your Position

Through analysis of your company's products and services and the way you do business is assessed and compared to your competition. We can assess your company's, strengths, weaknesses, opportunities and threats (SWOT) and devise a strategy and plan that is consistent with your position or desired position.

Strategy

Marketing Strategy

A marketing strategy's ultimate goal is to increase sales and promote a competitive advantage. And depending on the size of your company, the competition and the uniqueness of your products, that can be a very tall order.

Generally speaking, there are a large number of variables that need to be addressed before an truly effective strategy can be developed. Most companies analyse these variables in their business plan at the formation of their company, but markets change, technologies change, requirements change... and before long many companies find themselves grasping at marketing opportunities and firing cannons off in all directions hoping to get a hit.

Marketing opportunities are endless and sometimes trendy, and just because everyone out there is pursuing the latest and greatest advancement, it doesn't mean it'll be right for your company. So, what is right for your company? That depends on the variables mentioned above, but no matter what you are considering, the general rule is (and has been for so long). If you can't measure it, why are you doing it?

How can we help?

With over 25 years assisting companies with all their strategic, tactical and collateral needs, we've found there's only one thing that determines strategy and the ability to execute it, and that's budget. You can't implement a strategy if you run out of money? What a great place to start a conversation! Give us a call, let's talk.

Planning

ORGANIZE IT - Good marketing is all about being organised and able to find and connect the dots. It's a commitment to charting a course that will ensure that all the marketing support requirements will be in place when they are needed and that your strategy will not run out of steam before it gets to its destination.

A well thought-out marketing plan will support the objectives laid out in your business plan. It will help you focus on marketing tactics that have the optimal potential for achieving your business goals, and it ensures that all activities work together to support the big picture within a predetermined budget.

Tired of anxieties related to marketing disorganisation? Want to ensure you are building a solid foundation for your brand? A marketing plan just makes sense; we can help!

Plan Implementation

Implementation is by far the easiest part of any strategy, that is if you have a strategy. Research, strategy, direction and planning lay the foundation to a sustainable and successful implementation. If everything has been laid out in the right order, priorities are taken care of and resources are taken advantage of in order to meet the requirements.

The sole purpose of our strategy and our planning is so that we can implement with maximum efficiency and effectiveness.

Need help to sort through your marketing mess? We'll help point you in the right direction. Contact Ladybird-digital for a free consultation.