What is a marketing tactic?

abstract image of marketing tactics

In marketing, a tactic is a specific, actionable method employed within an overall strategy to achieve defined goals. These targeted activities can span various channels, including digital and traditional platforms, and are designed to influence the behaviour or perception of a target audience.

Marketing tactics are the practical steps taken to implement strategic decisions and are measured by key performance indicators aligned with specific objectives, whether it be increasing brand awareness, driving sales, or achieving other marketing goals.

Here are some common examples of marketing tactics that businesses often use to promote their products or services and reach their target audience:

Marketing tactics


  • Video advertising (YouTube ads...)
  • Print advertising (newspaper or magazine ads)
  • Radio and television commercials
  • Pay-Per-Click (PPC) advertising
  • Display advertising
  • Social media advertising

Content marketing

  • Blog posts
  • Articles
  • Infographics
  • White papers
  • e Books and white papers
  • Videos
  • Podcasts

Social media marketing

  • Social media posts and updates
  • Influencer partnerships
  • Sponsored content
  • Contests and giveaways

Email marketing

  • Newsletters
  • Subscriptions
  • Event notifications
  • Promotional emails
  • Surveys
  • Order confirmations

Search engine optimization

  • On-page optimization
  • Off-page optimization (backlink building)
  • Keyword research and optimization
  • Technical SEO

Public relations

  • Press releases
  • Media outreach
  • Story pitching
  • Review management
  • Leadership articles

Event marketing

  • Trade shows
  • Conferences
  • Webinars
  • Seminars
  • Event Sponsorship
  • Community events
  • In-person and virtual events

Direct mail marketing

  • Postcards
  • Catalogues
  • Brochures
  • Personalized letters
  • Samples and freebies


  • Incentive discounts
  • Loyalty programs
  • Giveaways
  • Announcements
  • Flash sales
  • Vouchers and gift cards
  • Coupons


  • Logo and visual identity
  • Messaging
  • customer experience
  • Brand guidelines (standards)
  • Product and package design


These are just a few marketing tactics. The choice of tactics depends on factors such as the target audience, industry, budget, and overall marketing strategy. Effective marketing often involves a mix of these tactics to reach and engage customers through multiple channels and touchpoints.

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