What is a marketing tactic?

In marketing, a tactic is a specific, actionable method employed within an overall strategy to achieve defined goals. These targeted activities can span various channels, including digital and traditional platforms, and are designed to influence the behaviour or perception of a target audience.

Marketing tactics are the practical steps taken to implement strategic decisions and are measured by key performance indicators aligned with specific objectives, whether it be increasing brand awareness, driving sales, or achieving other marketing goals.

Here are some common examples of marketing tactics that businesses often use to promote their products or services and reach their target audience:

Marketing tactics

Summary

These are just a few marketing tactics. The choice of tactics depends on factors such as the target audience, industry, budget, and overall marketing strategy. Effective marketing often involves a mix of these tactics to reach and engage customers through multiple channels and touchpoints.