SEO - Climbing over the fold

Last Updated: 2017-Dec-12

Rank your website higher - Reach above the fold

The organic climb to get on the first page of the Search Engine Results Page (SERP) is a never-ending, forever-changing mission to rise from the pit of doom! You need to push your web pages as close as possible to the top of the SERP or risk becoming invisible.

Last Updated: 2017-Nov-28

The quickest way to get on the first search engine results page (SERP) is through PPC. But getting there is not as simple as it sounds. There are steps you need to take to improve your PPC rank position and reduce your bid costs.

Open Graph Logo

Last Updated: 2017-Nov-07

Did you know that there is a hidden component that can be placed on the individual pages of a website so that when a person shares a page to a social media community? The shared content can be customized to summarize the page - a nicely crafted message, along with a photo that actually fits the window.

Integrated marketing program

Last Updated: 2017-Apr-26

When we talk about branding, there's plenty to see, but there's also plenty of components that we cannot. Here’s a visual example of what a branding implementation looks like, including some of the items that most people do not see.
brand strength - is measured by both external and internal variables

Last Updated: 2017-Apr-26

Building and maintaining brand equity over time is not an easy process, businesses often lose focus and purpose which slowly erodes the value of the brand. A review of a company's public brand collateral and customer touchpoints can help keep the business and those working for it, going in the positive direction.

Do you know your best marketing position!

Last Updated: 2017-Apr-26

To market your company, product, or service successfully, you need to identify, claim, and defend a unique competitive position in your target market. A position that is the most attractive to your potential customers and that is in alignment with the value you provide.

diagram of branding touch points

Last Updated: 2017-Apr-26

As a brand strategy is pushed out by a company, it often adapts to business, competitive and manufacturing pressures that can potentially change or corrupt the desired perception of the brand.

A brand audit is a review in whole, or in part, of a company with respect to its public perception for the purpose of repairing negative issues that may be affecting bottom-line results.

integrated marketing diagram, the foundation of a marketing plan

Last Updated: 2017-Apr-26

Operating without a marketing plan can put huge pressure's on a business. Resulting in a stressful reactive environment that prematurely depletes budgets, makes it difficult to determine ROI and often produces off-brand messaging.
First impressions are everything

Last Updated: 2017-Apr-26

Whether you own it, are employed by it, or just visiting it, a business is a living creature with human attributes such as personality, style, hygiene, as well as physical and emotional needs. And along with all that, a business has a perceived positive or negative disposition that can determine whether a customer will do business with you.

Do you need a tagline

Last Updated: 2017-Apr-26

A tagline has the potential to add clarity and value to a brand, but it's certainly not an essential brand component. In fact, lots of companies couldn't be bothered, and for good reason!

Man! I'm so tired of looking for stuff, my eyes are popping out of my head!

Last Updated: 2017-Apr-26

A customer is on your site, you have what they are looking for, but they can't find it FAST enough! OPPS, they're gone! AHHHH!

What CMS is best for you

Last Updated: 2017-Apr-26

Many website content management solutions have evolved into robust, feature-rich and affordable online publishing systems. But they are not all the same, in fact, many aren't even playing in the same game. Choosing the right CMS by weighing in on your unique business requirements and making sure the solution will do what you want today as well as what you might want tomorrow.

On-page font adjustment graphic

Last Updated: 2017-Apr-24

Many browsers offer the ability to zoom in and out of a page, and some even allow for the ability to set a text only zoom within the browser preferences. So why consider an on-page font-size adjuster?

ladybird digital logo symbol

Last Updated: 2017-Apr-14

This is us! The Ladybird-digital logo - it's a he, not a not she - and he's not a ladybug, he's a spider.
image of male ladybird spider

Last Updated: 2017-Apr-13

Ladybird-digital - A new name, a new look, same high-quality services & support that Hutchins Crang Marketing Group clients have come to expect and trust for almost a decade.

Ladybird-digital - An abstract concept becomes reality

Last Updated: 2017-Apr-12

Rebranding can be a very exciting & rejuvenating process when it's the right thing to do. In our case (Hutchins Crang Marketing Group), the thought of rebranding felt like we were unwillingly fixing something that wasn't really broken.

promises, promises

Last Updated: 2017-Apr-11

Marketers like to use words like compelling and engaging to explain the underlying intent of a marketing piece in order to try to reel prospects in with dazzling features and benefits that give them a reason to buy your products or services.

apples to apples - what's your difference

Last Updated: 2017-Apr-11

Your customers need to know what makes you better than all the rest? Can you answer that question? If the answer is no, you are way overdue for a competitive analysis.

illustration - if it's hard to say it, show it

Last Updated: 2017-Apr-05

Strong visuals reinforce your business and marketing goals and support your sales and training objectives. They can be great motivators setting the tone, clarifying, defining and do much more.