Customer question - Is setting up a PPC program difficult?

Do-it-yourself PPC solution

A question from a client considering a Google PPC progam - managing by themselves: Is a digital marketing specialist really necessary? What kind of time investment is required?

Setting up a PPC (Pay Per Click) program can range from relatively straightforward to complex, depending on your familiarity with the platform, your business goals, and the level of customization you seek.
Whether or not a digital marketing specialist is necessary depends on your experience, the size of your campaign, and your specific business objectives.

Factors to consider

1. Experience Level

  • If you're familiar with online advertising platforms and have experience with digital marketing, setting up a basic PPC campaign may not be overly difficult.
  • Most platforms, including Google Ads, provide user-friendly interfaces.

2. Campaign complexity

  • The complexity of your campaign affects the difficulty level. A simple campaign with a few ad groups and straightforward goals may be manageable for beginners.
  • More complex campaigns with multiple ad groups, advanced targeting, and specific objectives may require expertise.

3. Platform familiarity

  • If you're already familiar with Google Ads or other advertising platforms, you might find the setup process more intuitive.
  • If not, there could be a learning curve, especially when configuring settings, selecting keywords, and understanding bidding strategies.

When a digital marketing specialist might be necessary

Strategic planning

  • A digital marketing specialist can help you develop a strategic plan tailored to your business goals. They have a deep understanding of how to align PPC campaigns with broader marketing objectives.

1. Optimization and analysis

  • Ongoing optimization and analysis are crucial for a successful PPC campaign. Specialists can interpret data, make informed adjustments, and provide insights to improve performance.

2. Advanced features

  • If you plan to utilize advanced features, such as advanced targeting options, custom scripts, or advanced bid strategies, a specialist's expertise can be valuable.

3. Time efficiency

  • If you're short on time or prefer a hands-off approach, hiring a specialist allows you to focus on your core business activities while ensuring your PPC campaigns are expertly managed.

Time investment

The time investment required depends on various factors, including campaign complexity, familiarity with the platform, and the extent of your customization.

1. Basic setup

  • A basic campaign with straightforward settings can be set up relatively quickly, possibly within a few hours.

2. Learning curve

  • If you're new to PPC advertising, there will be a learning curve.
  • Familiarizing yourself with the platform and its features may take some time.

3. Ongoing management

  • Ongoing management involves monitoring performance, making adjustments, and optimizing campaigns.
  • This can vary but typically requires regular check-ins, especially during the initial stages.


Embarking on the journey of managing your own PPC (Pay Per Click) campaign may seem like a daunting task, especially if you're new to the world of online advertising. The good news is that setting up a basic PPC campaign is within reach for those willing to take the plunge, and you don't necessarily need a specialist by your side.

In summary, don't be afraid to dip your toes into the world of PPC management. Platforms are designed to guide beginners, and the learning journey can be both educational and fulfilling. Assess your business needs, start with a basic campaign, and gradually explore advanced features as your comfort and confidence grow. Remember, your unique understanding of your business can make your PPC campaign truly one-of-a-kind. However, if you ever feel the need for expert guidance, digital marketing specialists are there to assist, ensuring your journey remains exciting and successful.

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