Competitive position vs. positioning statement

People guiding arrow into taget - Marketing targets

In the ever-evolving world of business and marketing, success hinges on the ability to stand out in a crowded marketplace. Two essential tools for achieving this are competitive position and positioning statements. Although they sound similar, these concepts serve distinct purposes in crafting a brand's identity and reaching its target audience.

Are you different? Your customers need to know - Competitive analysis

apples-to-apples - what's your difference

Setting your brand apart from the competition is an essential endeavour. Your customers need to understand what differentiates you from the rest, be it in terms of pricing, quality, or service excellence.

How's your brand holding up?

brand strength - is measured by both external and internal variables

Evolving companies are under constant pressures as they adapt to shrinking budgets, restructuring, new markets, or developing new products. With these changes, it's easy for a company to lose sight of its original vision often resulting in failing quality standards, customer dissatisfaction and brand confusion.

Competitive position: Defining your competitive edge and guiding your brand's success

Do you know your best marketing position!

Think of your business as a puzzle, with your competitive position as the key piece that completes it. To truly succeed, you must carve out a distinct space that draws new customers, resonates with stakeholders, and aligns with your product quality or service standards. This strategic stance sets the foundation for your accomplishments, like a North Star guiding your path.

What is a marketing tactic?

abstract image of marketing tactics

In marketing, a tactic is a specific, actionable method employed within an overall strategy to achieve defined goals. These targeted activities can span various channels, including digital and traditional platforms, and are designed to influence the behaviour or perception of a target audience.

Securing Success: Why we my ask for an initial downpayment

Unlocking Success Through Initial Payments

Down payments are essential for successful project collaborations, especially in new business relationships. They enhance trust, transparency, and collaboration, leading to streamlined execution and on-time project completion. These initial payments also offer insights into resource allocation, risk management, and meticulous project planning, demonstrating a shared commitment to project success for both clients and designers.

What features should you consider when choosing a CMS

What features should you consider when choosing a CMS?

Numerous website content management system (CMS) solutions have undergone significant evolution, transforming into robust, feature-rich, and often budget-friendly online publishing platforms. However, these options aren't cut from the same cloth—many diverge significantly. Selecting the ideal CMS entails evaluating your present and future business needs, guaranteeing that the chosen solution remains effective over the long haul.

What makes ExpressionEngine a good content management system

ExpressionEngine - what makes it great?

ExpressionEngine is a content management system (CMS) that has been used by many website developers and designers to create and manage websites. Whether ExpressionEngine is considered a good CMS depends on various factors, including the specific needs and preferences of the user. However, ExpressionEngine has earned a positive reputation in the web development community for several reasons. Here are some of the benefits of using ExpressionEngine:

Is your on-site search engine scaring your customers away?

Optimize your on-page search engine to enhance the user experience

When a customer is searching for something specific on your website, studies show they typically spend approximately 30 seconds before potentially giving up. Enhancing the way your website displays on-page search information is a valuable strategy that not only benefits your customers but also positively impacts your business.

On-page font size adjuster vs browser zoom

On-page font adjustment graphic

Many browsers offer the ability to zoom in and out of a page, and some even allow for the ability to set a text-only zoom within the browser preferences. So why would we include an on-page font-size adjuster on all our ExpressionEngine websites?

Why do I love ExpressionEngine again?

loving ExpressionEngine again

Over the past decade, my journey with ExpressionEngine has been a consistent source of stability amidst the ever-evolving digital landscape. There were moments of reflection when I questioned its role in my toolkit, yet there were equally compelling instances of rediscovery. And I must say, that sense of rediscovery is very much alive today.

ExpressionEngine - Competitive pricing solutions

ExpressionEngine is now free

I've long been an enthusiastic advocate of ExpressionEngine. Even though I've had numerous clients who've opted for EE over other free, open-source CMS platforms like WordPress, Drupal, and Joomla, the price tag of EE's commercial CMS used to pose challenges when negotiating EE implementations.

Comparing CMS - ExpressionEngine, Joomla, Drupal, and WordPress

image of a woman confused by CMS choices

In the ever-evolving digital landscape, selecting the right Content Management System (CMS) is a pivotal decision for businesses. Each CMS comes with its own set of features, advantages, and trade-offs.

Brand audit - Staying focused and strong

diagram of branding strategy and touch points

In the world of branding, a company's strategy can often be influenced by both external and internal factors, potentially altering the desired brand image. This is where a brand audit comes into play. It's a process that assesses the current state of the brand, examining both external and internal influences to identify and address any issues that may be weakening its strength.

Marketing plan - What's the alternative?

integrated marketing diagram, the foundation of a marketing plan

Operating without a marketing plan can put huge pressure's on a business. Resulting in a stressful reactive environment that prematurely depletes budgets, makes it difficult to determine ROI and often produces off-brand messaging.