Great first impressions - It's all in the details

In business, first impressions are everything

Whether you own it, are employed by it, or just visiting it, a business is a living entity with human attributes such as personality and even hygiene. How your customers see your business is extremely important - a perceived positive or negative disposition will determine whether a customer will do business with you - or not. Ensure that you are always putting your best boot forward.


Thinking too much about a tagline?

Do you really need a tagline? Think about it.

A tagline can add clarity and value to a brand, especially if its identity is misunderstood, but it is certainly not an essential component of a brand. In fact, lots of companies couldn't be bothered, and for good reason!


Is your on-site search engine scaring your customers away?

Optimize your on-page search engine to enhance the user experience

If a customer is looking for something specific on your website, how much time do you think they will take before they give up? About 30 seconds! Optimising the way your website presents on-page search information is a great idea - if it benefits your customers, it benefits your business.


Druple - Pros & Cons

Drupal is a CMS that was made for PHP developers, it is a free developer friendly open source platform . The script has a very specific coding environment that could be described as more of programmer's platform than a simple CMS script.


Joomla - Pros & Cons

Joomla is a free open-source software platform. iIt has hundreds of extensions, plugins, and modules to get the exact look you want for your website. It is somewhat more complicated than WordPress - customization will require a developer to manage its deep levels, and it will need regular upkeep that may be beyond the capabilities of a casual coder.


On-page font size adjuster vs browser zoom

On-page font adjustment graphic

Many browsers offer the ability to zoom in and out of a page, and some even allow for the ability to set a text only zoom within the browser preferences. So why consider an on-page font-size adjuster?