New company, a new website or perhaps your website is just not ranking very well in the search engine result page (SERP). The quickest way to get on the first page of the SERP is through Pay-per-click advertising, however, getting there is not as simple as you might think.
There are steps you need to take to improve your PPC rank position before the implementation - it'll save you money and help your performance.
If your website is invisible, chances the root of your problem lies in Search Engine Optimization (SEO), but if you think the quick solution might be Pay-Per-Click (PPC), the same SEO issues that are keeping your current website out of sight will likely also come into play in PPC.
If you are considering PPC advertising to get your website back into view, you really need to get your website back in shape in accordance with good current SEO content. Once you've taken care of these details, you've got a couple more.