Claim n' Say web site planning strategy
When planning a website, many companies have high ambitions, however, a lack of commitment often creates a sporadic fizzle rather than a sustainable flow. An honest assessment of capabilities and budget will keep it real.
brand strength - it's not just a rating for smell, but some brands certainly do stink!
Building and maintaining brand equity over time is not an easy process. Companies can often lose their focus and purpose. A brand review can help keep everything and everyone going in the right direction.
Integrated marketing program
What is branding? We can explain the steps that go into a branding program, but it doesn't really express the scope of the tasks involved - Here's a visual example of what a typical implementation looks like.
the Expressionengine web site solution

CMS website solutions have evolved into robust, feature-rich, versatile and affordable web publishing systems. They are not all the same, in fact, some aren't even playing in the same game.

SEO - Climbing over the fold

The search engine results page (SERP) climb above and beyond the fold - it's an never-ending, always-changing reach from a pit of doom! Do it right, and stand the test of time - 45 easy SEO fixes.

Google has it changed it's desktop SERP. So how will that affect Google search users? What about Adwords customers? Now that our old ideas have been shattered, is it time for some new SEO & PPC thinking?

living with or without a tagline
Although a tagline has the potential to add clarity and value to a brand, it's certainly not an essential brand component. In fact lots of companies couldn't be bothered, and for good reason!
Is it time to take your position?

To market your company, product, or service successfully, you need to identify, claim, and defend a unique competitive position in your target market. A position that is the most attractive to your potential customers, and that is in alignment with the value you provide.

Man! I'm so tired of looking for stuff, my eyes are popping out of my head!

A customer is on your site, you have what they are looking for, but they can't find it Fast enough!

OPPS, they're gone! AHHHH!

Businesses have to making a great first impression

Whether you own it, or are employed by it, a business is a living creature with human attributes such as a personality, ambitions, a desire to be accepted, a reputation to uphold... So how do your customers see you, as a business?

Nothing like stating the obvious! Ladybird-digital's logo arrived a little late, but that's OK! She? He? likes to make an entrance!
image of male Ladybird spider

Ladybird-digital - We're taking an abstract idea and turning it into a brand. A new name, a new look. Same high-quality, standards, philosophy, services and support that Hutchins Crang Marketing Group clients have come to trust for almost a decade.

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