There are plenty of things to see when we look at branding, but there are also lots of behind-the-scenes components that we do not. This short video will give you some idea as to what a branding implementation looks like, including some of the things that most people do not see.
Branding is typically implemented in a logical order, however, every business is unique and sometimes the pieces just need to fall in order of necessity. The most important initial step to following through with a branding plan's success is always developing a winning position.