Category Post

Integrated marketing program

Last Updated: 2017-Apr-26

When we talk about branding, there's plenty to see, but there's also plenty of components that we cannot. Here’s a visual example of what a branding implementation looks like, including some of the items that most people do not see.

Take a closer look

Branding is usually implemented in a logical direction, however, there are many unique business and market considerations to take into account. The first and most essential step to branding success is always the non-visual part - understanding your business's unique situation.

  • Knowing the market
  • Understanding what the customer wants
  • Knowing where to find your customer (reach)
  • Knowing the competition
  • Shouting out your value
  • Finding opportunities (where prove your value)
  • Knowing your limits (budget, internal resources)

Once a business understands where it is in its competitive market, it can begin to develop a strategy to maximise reach through process and visual touch-points.

Here's what's in this example:

    Analysis, strategy, planning

  1. Competitive analysis
  2. Message developing & marketing plan
  3. Identity

  4. Logo development & design
  5. Stationary, envelopes & business cards
  6. Showroom signage
  7. Vehicle signage
  8. Lawn signs
  9. Collateral

  10. Sales notes
  11. Support illustration
  12. Call to action QR codes
  13. Educational booklet
  14. On-line

  15. Adaptive, content managed web site
  16. Natural on-page/off-page SEO
  17. Blog
  18. Social media
  19. Infographic
  20. Google & Bing places and business apps
  21. Google Adword program
  22. Landing pages (not shown)
  23. Google Analytics
  24. Video (not shown)
  25. Advertising

  26. Billboard advertising
  27. Bench advertising
  28. Local publication & newspaper advertising
  29. Direct Mail - ValPak advertising
  30. Direct Mail - door hangers
  31. Customer loyalty & referrals

  32. Customer thanks/review request
  33. Review web Sites, Google+ HomeStars, Yelp
  34. Referral program (not shown)


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