Back-engineering your SEO is expensive!
Many companies ignore SEO when they initially contract for the creation of a new website, it can be a bit of a chore and it's an added expense that can always be dealt with at a later date. However, often these companies never return to address the issue, resulting in poor page ranking on the Search Engine Result Page (SERP). Do it "right". Build SEO into your website from the start and save time and money!
The best time to address SEO is in the initial development phase of your site, it will save time and money over the long run and create a website structure that is poised for success.
On-page SEO
On-page search engine optimisation requires planning and the fine-tuning and balancing of several key performance elements on each individual page of a website.
According to Google there are over 200 SEO elements that are analysed by a search engine's algorithms. Long-term success comes with the implementation of at least the core non-speculative components including.
SEO content (keyword optomised) considerations
- Relevant user-valued content
- Strong relevant keyword-based metadata titles & descriptions
- Relevant URL names
- Proper use H1, H2, Strong...tags
- Open Graph metadata Twitter & Facebook
- Properly configured sitemaps.xml & robot.txt files
SEO performance considerations
- Relevant size optimized images & alt image tags
- Efficient and simplified HTML
- Minified & optimal page prioritization positioning of CSS & Javascript resources
- Assessability tags
Search engine friendly website considerations
- Responsive web page format
- SSL encryption
- Approved white-hat search engine optimisation practices
Off-page SEO
We implement only white hat off-page search engine optimisation practices and strategies that won't come back to hurt our clients' website ranking in the future.
- Social Media Posts
- Guest Posts
- Directory submissions
- Video upload (youtube and Vimeo)
Building SEO into the development of a website requires a little extra thought and an investment in time that is well worth the effort over time.
