Make the first impression, the right impression and keep it that way

A customer's very first impression of a business usually comes from the initial sighting of its logo and whatever message (hook) is attached to the media it appears on. A positive first impression will arouse interest in a product or service and elicit further interaction between the customer and the company, so it's got to be right!


ExpressionEngine - now free open-source

ExpressionEngine is now free

I've always been a big fan of ExpressionEngine, and although I have dozens of clients who've chosen EE over free open-source CMS applications such as WordPress, Drupal and Joomla, the cost of EE's commercial CMS has always made it a little more difficult to negotiate an EE implementation - NOT ANYMORE!!!


What does branding look like?

There are plenty of things to see when we look at branding, but there are also lots of behind-the-scenes components that we do not. This short video will give you some idea as to what a branding implementation looks like, including some of the things that most people do not see.


Choosing the right website content management solution for you

What CMS is best for you

Many website content management system (CMS) solutions have evolved into robust, feature-rich and free/affordable online publishing systems. But they are not all the same, in fact, many aren't even playing in the same game. Choosing the right CMS by considering your current and future business requirements will ensure the solution you pick will serve you well for a long time.


PPC will get your website on the first page of the SERP!

New company, a new website or perhaps your website is just not ranking very well in the search engine result page (SERP). The quickest way to get on the first page of the SERP is through Pay-per-click advertising, however, getting there is not as simple as you might think.


Back-engineering your SEO is expensive!

Many companies ignore SEO when they initially contract for the creation of a new website, it can be a bit of a chore and it's an added expense that can always be dealt with at a later date. However, often these companies never return to address the issue, resulting in poor page ranking on the Search Engine Result Page (SERP). Do it "right". Build SEO into your website from the start and save time and money!


ExpressionEngine - Pros & Cons

ExpressionEngine is a perfect solution for any small business that needs a simple marketing website, or a complex enterprise level organisation that needs lots of technical content. ExpressionEngine can serve both purposes well. And a good website designer or developer can build in optimised simplicity to the administrative interface.


Open Graph Protocol - Optimize your share link

Open Graph Logo

Open Graph is a hidden metadata component that can be placed on an individual web page. It allows the website designer to control what content is in the share window when a webpage is shared. The shared content can be customized to efficiently summarize the content with an appropriate marketing message and specified photo.


If you can't say it, illustrate it!

illustration - if it's hard to say it, illustrate it

Strong visuals can reinforce your business and marketing goals as well as support your sales and training objectives. Made-for-you, custom images can express exactly what you are thinking - they are great motivators that set a tone, create a mood, match your brand, clarify your details, tell a story and they create interest while visually stimulating your customers.


Add more senses to your infographic

Add senses to your infographic - Video infographic

A static infographic is a great way to visually explain a subject, but what if it could be taken to an even more sensuous level - eliminating the need to scroll, to zoom or to click? What if you could add motion, animation, music and sound effects to stimulate the senses? You can, it's called a "video infographic".